How one Italian city turned limited resources into better public service.

Comune di Padova city hall

BEFORE

For the city of Padua and its surrounding boroughs (serving over 400,000 residents), the municipal information service found itself increasingly stretched. The Environmental Office in particular faced a heavy load during the October–April pollution season: when air-quality alerts were triggered, the three-tier (green/orange/red) restrictions kicked in for vehicles, and residents flooded the call centre for guidance. In peak periods the team handled up to 3,000 calls, each requesting clarity on current restrictions, journey permissions, vehicle types and zones.

The stress of routine, high-volume, low-value enquiries meant staff were consumed by reactive tasks, leaving little scope for proactively focusing on citizen-engagement, strategic planning or more value-added services.

AFTER

The municipality deployed an AI-powered voicebot solution (built on Google Cloud’s Natural Language AI and Text-to-Speech technology) to handle incoming citizen calls about air-quality alerts and vehicle restrictions. The bot now resolves around 96 % of incoming enquiries automatically. It runs 24/7, handles many calls outside office hours (~70% of calls) and provides tailored responses (“what zone you’re in, what vehicle you’re using”) and even sends follow-up texts linking to the portal. The shift is already freeing up approximately 20 hours per week of employee time—staff are no longer tied to the routine volume of calls and can redirect their effort toward higher-value tasks that make a difference in citizens’ lives.

By automating the repetitive, low-value interactions, the municipality has unlocked time, capacity and focus for its workforce — time that can now go into deeper citizen engagement, strategic environmental planning, public-health communication, and real-time responsiveness.

Call center fewer staffed repurposed timee in Italy local city

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